VA DIRECT MAIL
Any direct mail campaign has to start with a quality mailing list
More and more businesses and organizations are finding that direct mail marketing is an efficient and cost-effective way to reach potential customers. It has the benefits of quickness to market and fast response. As this article on our blog points out, a recent survey shows that direct mail marketing remains “one of the largest advertising methods for U.S. businesses.
The VA Loan Program and VA Direct Mail
What is a VA loan? It is a mortgage loan, issued by qualified lenders, that is backed-up by the United States Department of Veterans Affairs.
A VA loan typically allows a veteran to qualify for a loan amount that is larger than he or she would qualify under traditional loan programs. VA insures the mortgage where the monthly payment is up to 41% of the gross monthly income. The details of VA loan maximum amounts vary by county.
People in the market for a VA loan are highly engaged and open to offers from direct mail marketing. Our VA Mailing Lists are always kept accurate and up-to-date, pulling data from multiple sources both public and private. We can help you reach thousands of potential customers with your direct mail campaign.
Quality VA Mailing List Data Combined With Quality Materials
Another important factor in the success or your marketing efforts is the quality of the piece of mail that you send. With our high quality direct mail Letters, Snap Packs, and Envelopes, you will make the right first impression with your targeted customers and clients. Today’s mortgage market is fiercely competitive. It’s more important than ever to stand out with a sophisticated message and delivery method.
The good news is that this accurate data and sophisticated message delivery doesn’t have to be prohibitively expensive. We can work with you to develop a strategy that is highly cost-effective and provides a good return on your investment.
Excerpts from recent blog posts on VA Direct Mail Leads
We all know that different companies have different marketing budgets. That’s why it’s important to use your budget effectively and get the best leads you can so that they are suited to your market and your company’s budget.
In the VA mortgage industry, good leads are the life blood of a strong company. In the last several years, VA mortgages have become quite popular. Getting a VA mortgage is easier than ever and the rates are extremely competitive right now. So it’s easy to see why so many veterans are looking for information on VA mortgages. Every veteran who is in the market for a mortgage is a potentially valuable lead for our clients.
Any company that is looking to help veterans with VA mortgages needs to have a steady flow of strong leads coming in on a daily basis. The best kind of lead is someone who comes to you. You don’t have to go looking for them. VA mortgage leads are abundant right now so it’s just a matter of obtaining them for your company.
When you use our VA mortgage leads for direct mail marketing, you are working with leads that are accurate, up-to-date, and proven to be effective. They also provide an incredible value.
Every VA loan marketer knows that VA loans are currently being offered at extremely attractive rates. And when rates are this low, the number of people looking for information on VA loans goes through the roof. So right now there are plenty of people looking for VA loan information.
The question is how to get your offer to these people and allow it to stand out from the crowd. You don’t want to waste marketing budget on people who are not in the market for this type of service. That’s where targeted direct mail comes in.
Right now, government mortgage loans are a huge part of the mortgage lending market. They are gaining popularity eery day. And VA mortgage loans are becoming more popular than FHA loans because the licensing requirements for them are less difficult.
With our VA direct mail service, we provide you with the most accurate, relevant, and up-to-date information on VA mortgage leads. We help you get in touch with people who currently hold VA mortgage loans and people who are in the market for them. These are people who are looking for your business right now.
With our highly valuable VA Mailing Lists, we develop and track your campaign to make sure it is giving you the best possible leads. Our clients have had great results, with more and more customers calling them every day.
Benefits of VA Loans in the current market
According to a recent article on Military.com’s Money section, and contrary to what many Americans think, it’s a great time for service members to refinance their mortgages or purchase new homes. Mortgage rates are quite low right now and many homes are selling at discounted prices.
Access to a Veterans Affairs Home Mortgage Loan (VA Loan) program is one of the unique benefits afforded to military personnel. The VA loan program offers great mortgage benefits for active duty service members as well as veterans and surviving spouses. It can also be used for repairing or improving existing homes and installing efficiency measures.
Here are some of the benefits of the VA loan program which you may want to mention in your VA direct mail with VA mailing lists:
- the VA program does not deny a loan based solely on credit scores
- most lenders don’t tier interest rates for better scores on VA loans
- the VA program usually looks at only the previous 12 months of credit history
- the VA home mortgage loan doesn’t require a down payment
- if the borrower has a service-related disability, they may qualify for the lender to waive the funding fee
With all this information at your disposal, it’s a great time to reach potential VA loan customers with via VA direct mail.