|Sell more cars working with IMG. Successful Automotive Direct Mail campaigns bring qualified buyers to the lot. IMG’s consultants will help you with a direct mail piece that is effective at driving traffic. Our time in the industry guarantees the best postage rates available.|
IT’S A GREAT TIME FOR AUTOMOTIVE DIRECT MAIL
According to the Los Angeles Times, in a key sign of a stronger economy, automakers posted a strong December to cap off the industry’s best annual U.S. sales since 2007.The strong sales from many of the world’s leading manufacturers including Nissan, Hyundai, Kia, Mercedes-Benz, Subaru, Audi and Porsche, which all set annual U.S. sales records led several encouraging economic reports recently.In addition, in good news for the overall economy, the private sector grew by 215,000 jobs in December, boosted by solid gains in construction, professional services and trade and transportation. At the same time, planned layoffs announced in December were reduced to the second-lowest monthly total of 2012. Last year had the lowest 12-month job-cut total since 1997.
There’s more good news if you’re interested in marketing trucks. December truck sales were particularly strong. Aside from the housing recovery, the increase was driven by big discounts, as Ford and Chevrolet continued to compete for sales and market share, and a concern among some business managers that Congress would end certain tax advantages for truck purchases in its “fiscal cliff” negotiations.As the automotive industry continues to grow, there’s no better time than the present to start reaching customers with automotive direct mail campaigns.
Recent blog posts on Automotive Direct Mail
Direct mail is now more effective than ever for the automotive industry
Many auto dealers have discovered over the last 12 months that their ROI and response rates have been increasing when they use good data mailing lists and solid mail pieces.
Auto dealers have found that direct mail is more effective than it has ever been before in getting attractive marketing pieces out to prospective customers. As always in this business, the key is to get the right message into the hands of the right person at the right time. This is what we specialize in.
Automotive direct mail marketers are finding that direct mail provides a real world personal and physical interaction with potential customers that they just don’t get from all-digital marketing or anywhere else. Knowing when a prospect is in the market for your automotive products is what makes all the difference.With high quality direct mailing list technology and state of the art lead management, auto dealers are able to know instantly when someone is responding to their direct mail piece, giving them the opportunity to set an appointment as soon as possible.
Big year for the growth in the automotive industry, and an increase in automotive direct mail marketing
According to recent data and an article from autonews.com, advertising and the automotive industry are booming this year. Automakers and car dealers are choosing to shift more of their marketing dollars away from newspaper, TV, and radio and toward other types of media such as direct mail.The industry is on track to spend $17.29 billion on auto marketing this year, up from $15.70 billion last year and $14.10 billion in 2011, according to a client memo distributed by Borrell Associates Inc. in Williamsburg, Va. Automotive direct mail advertising is expected to jump 39% this year and to overtake radio’s market share.
These changes in marketing focus toward automotive direct mail advertising are helping the automotive industry have its best year since 2007. U.S. automakers have gained 1.2 points of market share. Powered by low interest loans, light vehicle sales have increased every month in 2013. More and more automakers and dealers are getting great results from their direct mail marketing plans.