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Reverse Mortgage Direct Mail

What Makes An Effective Reverse Mortgage Direct Mail Campaign

As with all types of direct mail marketing, a successful Reverse Mortgage Direct Mail campaign consists of several factors. One of the most important factors is the quality of the mailing list. A mailing list with extremely accurate, targeted, up-to-date data on mortgage holders is vital. See our Mortgage Mailing List page for more info on how good our mailing list data is.

reverse mortgage direct mail

Another important factor in the success or your marketing efforts is the quality of the piece of mail that you send. With our high quality direct mail Letters, Snap Packs, and Envelopes, you will make the right first impression with your targeted customers and clients. Today's reverse mortgage direct mail market is competitive. It's more important than ever to stand out with a sophisticated message and delivery method.

The good news is that this accurate data and sophisticated message delivery doesn't have to be prohibitively expensive. We can work with you to develop a strategy that is highly cost-effective and provides a good return on your investment for your reverse mortgage direct mail marketing.

Why Reverse Mortgage Direct Mail Is An Exciting Market

Soon, millions of American mortgage holders will be turning 62 years of age. For this reason, the reverse mortgage industry is expecting tremendous growth. Reverse mortgage marketing experts are more often using direct mail as a fast and affordable way to reach potential reverse mortgage customers.

At IMG Direct Marketing, we have years and years of experience with reverse mortgage direct mail, including response measurement from thousands of campaigns. Our mailing list data, which is the best and most up-to-date in the industry, combined with our high quality mailing materials, allow us to provide our clients with the most effective direct mail marketing services available anywhere.

Give us a call today at 888-669-8857 and let's get started!

Here's a recent post from out blog on Reverse Mortgage Direct Mail

More retirees use jumbo reverse mortgages

One of the hottest and most effective topics in direct mail recently has been the reverse mortgage industry. There are millions of Americans out there right now with an interest in receiving more information on reverse mortgages.

In a recent article at MarketWatch, it was pointed out that some homeowners with high-value homes are using reverse jumbo mortgages to raise cash without having to sell their property.

Reverse mortgage specialists often see baby boomers using payments from reverse mortgages to cover high property taxes and/or make home improvements. One retired couple in New Jersey use a $5k reverse mortgage payment to cover home health care costs.

With a reverse mortgage, homeowners are essentially borrowing against the equity of their homes. Lenders offer the choice of a lump-sum payout or regular payments, and no principal or interest is paid until the home is sold or the homeowner dies. At that point, the total amount borrowed, plus interest, is owed to the lender.

There has never been a better time to get your message out to potential customers with Reverse Mortgage Direct Mail.


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